Inspiring and Training Over 250 Public Affairs Leaders
The Executive Vice President of corporate affairs wanted to inspire and train a group of 250 global PR colleagues at a global summit.
Delivered a keynote talk on the power of individual creativity and experimentation. Then added a 2-part, 90 minute master class that focused on a department challenge.
Part 1 emphasized finding an inspiring challenge. Part 2 focused on lateral thinking for fresh ideas.
Over 50 groups generated hundreds of ideas. More than a dozen ideas were short-listed and brought back to an internal committee which we coached to help bring to a 2nd round.
Over 1 year, two of the concepts that were generated at this global forum were developed by short-duration teams and became part of the public relations group's 2018 operating plan.